Links & Authority
Sponsored Link
A link with rel="sponsored" attribute, indicating it is part of a paid or advertising relationship.
CurrentLast updated: 2026-09-16
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Definition
Links & AuthorityA sponsored link uses the rel="sponsored" attribute to indicate that the link is part of a paid placement, advertising, or sponsorship. Introduced by Google in 2019 alongside rel="ugc", it is the correct way to handle paid links rather than using dofollow links, which violate Google's guidelines.
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