SEO Analytics & Measurement
Share of Search
A metric measuring a brand's share of total searches for a category, indicating market visibility.
Industry TermLast updated: 2026-09-16
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Definition
SEO Analytics & MeasurementShare of search is a metric that measures a brand's share of total searches within a category or industry. It is calculated by comparing a brand's search volume to the total search volume for category-related queries. Share of search is a proxy for market share and brand awareness.
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