SEO Fundamentals
Branded Search
Search queries that include a brand or company name.
CurrentLast updated: 2026-09-16
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Definition
SEO FundamentalsBranded search refers to queries that include a specific brand or company name, such as "Nike shoes" or "Izajul Haque SEO." Branded searches indicate brand awareness and typically have high conversion rates. They are distinct from non-branded searches.
Why it matters
Growth in branded search is a strong indicator of brand awareness and offline marketing effectiveness.
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