GEO — Generative Engine Optimization
LLM Visibility
How prominently a brand or content appears in responses from large language models.
EmergingLast updated: 2026-09-16
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Definition
GEO — Generative Engine OptimizationLLM visibility refers to how prominently a brand or content appears in responses generated by large language models like ChatGPT, Claude, and Gemini. Since LLMs are trained on web content, LLM visibility is influenced by what content exists about a brand and how authoritative it appears.
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