International SEO
hreflang
HTML attributes that tell search engines which language and regional version of a page to show to which users.
CurrentLast updated: 2026-09-16
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Definition
International SEOhreflang is an HTML attribute (rel="alternate" hreflang="x") that tells search engines which language and regional version of a page to serve to different users. It is essential for international and multilingual SEO, ensuring the right version appears for the right audience.
Why it matters
Without hreflang, search engines may show the wrong language version to users, reducing engagement and conversions.
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