International SEO

Country Targeting

The practice of targeting specific countries with localized content and site structure.

CurrentLast updated: 2026-09-16
Back to glossary

Country targeting is the practice of serving content to users in specific countries. It is implemented through hreflang tags, country-specific URLs (ccTLDs, subdirectories), and Google Search Console's international targeting settings. Country targeting may involve the same language with regional variations.

countrytargetinginternational

Let's talk

Your next customer might not click a blue link — they'll ask an AI. Be the answer.

Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.