AI Search & AI Overviews
Google SGE (SGE)
Search Generative Experience — Google's initial generative AI search experiment, now evolved into AI Overviews.
HistoricalLast updated: 2026-09-16
Back to glossary
Definition
AI Search & AI OverviewsGoogle SGE (Search Generative Experience) was Google's initial experiment with generative AI in search, launched in 2023 through Search Labs. It has since evolved into AI Overviews, which are now generally available. SGE is a historical term referring to the experimental phase of Google's generative search.
Why it matters
SGE was the precursor to AI Overviews. Understanding its evolution helps contextualize current AI search features.
sgegooglehistorical
Related terms
Let's talk
Your next customer might not click a blue link — they'll ask an AI. Be the answer.
Book a free strategy call and I'll audit your visibility across Google, AI Overviews, ChatGPT, and Perplexity — then map out exactly what it takes to be found and cited.