Links & Authority
Digital PR
The practice of using public relations strategies to earn online coverage and backlinks.
CurrentLast updated: 2026-09-16
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Definition
Links & AuthorityDigital PR is the practice of using public relations strategies to earn online coverage, brand mentions, and backlinks. It includes creating data-driven stories, conducting surveys, and pitching journalists. Digital PR combines traditional PR with SEO to build authority through editorial links.
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