Content & Topical Authority
Content Strategy
The planning, creation, and management of content to achieve SEO and business goals.
CurrentLast updated: 2026-09-16
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Definition
Content & Topical AuthorityContent strategy is the planning, creation, publication, and management of content to achieve SEO and business objectives. It includes keyword research, topic clustering, content gap analysis, editorial calendars, and performance measurement. A good content strategy aligns with search demand, search intent, and business goals.
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