GEO — Generative Engine Optimization
AI Discovery
The process by which users discover brands, products, or content through AI-generated answers.
EmergingLast updated: 2026-09-16
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Definition
GEO — Generative Engine OptimizationAI discovery refers to the process by which users discover brands, products, or content through AI-generated answers rather than traditional search results. As more users rely on AI assistants and generative search, AI discovery becomes a new channel alongside organic search, social, and direct traffic.
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