E-commerce SEO

Product Feed

A structured file containing product data that is submitted to Google Merchant Center.

CurrentLast updated: 2026-09-16
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Definition

E-commerce SEO

A product feed is a structured file (XML, CSV, or via API) containing product data — titles, descriptions, prices, availability, images, and unique identifiers — submitted to Google Merchant Center. Feed quality directly affects shopping visibility and ad performance.

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