Keywords & Search Intent
Keyword Cannibalization
When multiple pages on the same site target the same keyword and compete with each other in search results.
CurrentLast updated: 2026-09-16
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Definition
Keywords & Search IntentKeyword cannibalization occurs when multiple pages on the same site target the same keyword. Instead of one strong page, the site has several weaker ones that compete against each other, diluting authority and confusing search engines about which page to rank.
Why it matters
Cannibalization prevents any single page from reaching its ranking potential by splitting signals across multiple pages.
cannibalizationkeywordcompetition
Related terms
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