Content & Topical Authority
Expertise
The second E in E-E-A-T, referring to the knowledge and credentials of the content creator.
CurrentLast updated: 2026-09-16
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Definition
Content & Topical AuthorityExpertise is the second E in E-E-A-T. It refers to the knowledge, credentials, and demonstrated expertise of the content creator. For YMYL topics (health, finance, safety), formal expertise is particularly important. For other topics, life experience and demonstrated knowledge can qualify.
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