Emerging Search Concepts

Agentic Search

A search paradigm where AI agents autonomously search, evaluate, and synthesize information on behalf of users.

EmergingLast updated: 2026-09-16
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Agentic search is a search paradigm where AI agents autonomously perform searches, evaluate sources, and synthesize information on behalf of users. Unlike traditional search where users actively query and click, agentic search delegates the search process to an AI agent. This represents a potential shift from user-driven to agent-driven discovery.

Why it matters

If agentic search becomes common, SEO will need to optimize for AI agents rather than human users clicking results.

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