Technical SEO
301 Redirect
A permanent redirect that passes link equity from an old URL to a new one.
CurrentLast updated: 2026-09-16
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Definition
Technical SEOA 301 redirect is an HTTP status code indicating a permanent URL change. It redirects users and search engines from an old URL to a new one and passes the majority of link equity to the destination. 301 redirects are used when URLs change permanently, such as during site migrations or URL restructuring.
Why it matters
Proper redirects preserve rankings and traffic when URLs change, preventing users and bots from hitting 404 errors.
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