Case Study
Technical SEO Overhaul for a Translation Consultancy
A translation consultancy with 2,000+ pages and severe technical debt. A full audit and implementation roadmap resolved 500+ issues and drove a 48% traffic increase in 5 months.
+58%
Indexable pages
48%
Organic traffic increase
-3.2s
Average page load time
500+
Technical issues resolved
Challenge
A translation consultancy had grown rapidly, accumulating 2,000+ pages with no technical governance. They suffered from massive duplicate content, broken internal links, slow page speeds, and a crawl budget crisis. Google indexed fewer than 40% of their pages.
Strategy
- Comprehensive technical audit: 500+ issues identified across 200+ check categories
- Indexation strategy: consolidated 600+ near-duplicate pages into canonical versions
- Crawl budget optimization: robots.txt restructuring and internal linking cleanup
- Core Web Vitals: image optimization, lazy loading, and render-blocking resource fixes
- Site architecture: flattened URL structure and improved crawl paths
Execution
- Delivered prioritized audit with 500+ findings scored by impact and effort
- Consolidated 600+ duplicate pages with proper canonical tags
- Restructured robots.txt and XML sitemap for optimal crawl efficiency
- Implemented image optimization pipeline reducing page weight by 60%
- Developer-ready implementation specs for all technical fixes
Results
+58%
Indexable pages
48%
Organic traffic increase
-3.2s
Average page load time
500+
Technical issues resolved
"The audit was the most thorough technical SEO review we'd ever seen. Every finding was actionable, prioritized, and explained in terms our developers could implement. The traffic lift was almost immediate once the critical fixes went live."
COO, Translation & Localization Consultancy
a language localization & translation consultancy
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