Case Study
AEO Visibility for an AI-Powered Transcription Service
An AI-powered transcription service wanted to appear in answer boxes and AI-generated responses. AEO restructuring captured 23 featured snippets and 11 People Also Ask placements in 4 months.
23
Featured snippets captured
11
People Also Ask placements
9 queries
AI Overview appearances
41%
Click-through rate increase
Challenge
An AI-powered transcription service ranked well organically but never appeared in featured snippets or People Also Ask boxes. When users asked questions about transcription, Google displayed competitors' answers. They were also absent from ChatGPT and Perplexity recommendations.
Strategy
- Question keyword research: identified 80+ natural-language queries in the transcription space
- Content restructuring: reformatted 15 key pages with clear question-answer patterns
- FAQ schema implementation across all service and blog pages
- Conversational content optimization for voice search compatibility
- Entity building: strengthened the brand's knowledge graph presence
Execution
- Reformatted 15 pages with concise, quotable answer blocks (40–60 words)
- Implemented FAQ schema on 24 pages with 60+ Q&A pairs
- Created 8 new question-targeted blog posts answering specific transcription queries
- Built entity consistency across Wikipedia, Wikidata, and industry directories
- Monitored snippet capture weekly and iterated on underperforming pages
Results
23
Featured snippets captured
11
People Also Ask placements
9 queries
AI Overview appearances
41%
Click-through rate increase
"Being the answer — not just a result — transformed our lead quality. The team understood answer engine optimization at a level we couldn't find anywhere else. The featured snippets alone paid for the engagement ten times over."
Head of Marketing, AI-Powered Transcription Service
an AI-powered transcription service
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