Case Study
Organic Growth for a Subtitling & Dubbing Platform
A subtitling and dubbing platform struggling to rank against established competitors. Technical restructuring and topical authority building drove a 62% increase in organic traffic over 6 months.
62%
Organic traffic increase
147
Keywords ranked in top 10
18 queries
AI Overview appearances
34%
Conversion rate lift
Challenge
A subtitling and dubbing platform had a strong product but near-zero organic visibility. Their site suffered from poor technical architecture, thin content, and no topical authority. They ranked outside the top 50 for most commercial keywords and were never cited by AI engines.
Strategy
- Full technical SEO audit revealing 340+ indexation issues, duplicate content, and missing schema
- Site architecture redesign around topical clusters: subtitling, dubbing, captioning, and localization
- Content strategy: 22 pillar and cluster pages targeting commercial and informational intent
- Schema markup implementation for Service, FAQ, and HowTo content
- Internal linking overhaul to channel authority to commercial pages
Execution
- Resolved all critical technical issues within the first 30 days
- Published 18 content pieces across 4 topical clusters over 4 months
- Implemented Service, FAQ, and HowTo schema across all key pages
- Built a siloed internal linking structure connecting pillar to cluster content
- Digital PR campaign securing 15 industry-relevant backlinks
Results
62%
Organic traffic increase
147
Keywords ranked in top 10
18 queries
AI Overview appearances
34%
Conversion rate lift
"We went from invisible to dominating our niche in six months. The technical cleanup alone unlocked rankings we didn't know were possible. The AI citations were an unexpected bonus that's now driving real pipeline."
Founder, Subtitling & Captioning Platform
a subtitling & dubbing platform
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